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Vero celebrates five years in business and announces Brittany Rider as the new Chief Executive Officer.

Brittany brings a wealth of expertise to this role, having served many years in leadership capacities within the healthcare staffing industry. She is also a wife and mom. Keep reading to learn more about our new CEO.

Congratulations on the new role, Brittany! How does it feel to be the CEO? 

It’s still extremely surreal. I’ve been in this industry for over a decade, and I’ve always dreamed of leading a company that directly makes an impact on our healthcare system. To be here is incredible and extremely rewarding.

Could you tell us more about yourself and your career journey thus far? How did you end up here? 

I was fortunate to have an extremely motivated, passionate, and hardworking mother. She started in this industry almost 30 years ago. She started an agency with a corporation based in West Chester, Ohio. I worked part-time in the summer throughout high school performing administrative tasks. Once I graduated high school, I was offered a full-time position as a compliance coordinator with the company. Quickly, I learned that it wasn’t the position that lit a fire under my belly. While the work was impactful on getting travelers to their assignment, I wanted a position that allowed me to cultivate relationships beyond compliance. I moved to recruitment and found my passion for the industry there. Later I made a lateral move over to account management and engaged with the facility side of the business. I was fascinated with the different departments and how all of the pieces fit together. After working for that company for almost 9 years, I found Vero. At that point, it was still in start-up mode. The idea of being able to deliver a more personable and individualized experience to both nurses and facilities was extremely attractive. As we all know, the bigger the business is, somewhere along the way people do not get treated as if they matter anymore. Everything becomes number driven. This is such a relationship-driven industry, and without people, we are nothing. 

At Vero, we are celebrating our 5th business anniversary this month. How will Vero evolve over the next year? What is your vision for the company? 

Vero will be spending 2021 focused on providing a high-quality experience for internal and external employees, as well as, our clients. In doing this, we will need to ensure that we are holding ourselves accountable to Vero’s core values. We will focus on building long lasting relationships across the travel nursing community, process improvement, and improving internal employee training to better serve our external employees.

How would you describe your leadership style? Tell us, what it is like to work with you. 

I’m not a stuffy CEO that sits behind closed doors without interaction with my team. I am very much involved with the day to day and the individuals that work for me. I empower my team to use their voice and I give them the autonomy to be independent without being micromanaged or dictated. I want them to have the flexibility and freedom to run their desks how they see fit as long as they are exhibiting our core values internally and externally and meeting Vero’s expectations of standards. At the end of the day, people matter – especially at Vero. Without any of them, Vero would not exist. They work hard every day, towards the same cause – improving people’s lives.

What do you feel is the biggest strength of Vero right now? 

Our passion. We have a team of people, regardless of their role, who are passionate about this industry and involvement at Vero. In this industry, across the board, you must have the desire to make a difference. We have it.

Nurses are committed to providing great care. How does Vero support and care for Nurses? 

We support them by being committed to them. We are their first line of defense when any issues arise, and we strive to get them rectified promptly. In most cases, they are traveling hundreds or thousands of miles away from home to a place they have never been, surrounded by people they don’t know, at a hospital with policies and procedures that are completely foreign to them. It is our responsibility to ensure that this transition goes as smoothly as possible, and if it does not, we need to be their lifeline of support. Vero has committed to being available for our travelers 24/7/365. We hear our travelers, and we advocate for them.

Why do you personally care about embedding our core values (Excellence, Integrity, Urgency, Perseverance, Care) into the company culture?

I cannot stress how important this is to me. We cannot do our jobs effectively without any of these core values and we cannot provide quality service without them either. I believe these core values are transferable to any industry, in any position, in any culture. Beyond that, we expect that these core values are implemented in our employee’s personal lives as well.

How do you spend your free time? Do you have any hobbies? 

I have four boys and a girl that keep me on my toes, all pretty close in age. So, I guess you could say my hobbies include refereeing and firefighting. LOL

Do you have anything else you would like to say to our nurses, clients, and team? 

Above all else, we THANK YOU for putting your trust and confidence into Vero and your dedication to transforming patient care! I am extremely fortunate to be apart of and lead the Vero team.

Feel free to connect with Brittany via email at ( 

Kristina Thomas

Author Kristina Thomas

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